How technology is helping female entrepreneurs future-proof their businesses
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How technology is helping female person entrepreneurs future-proof their businesses
Tech-outset companies helmed past a brave new generation of women business concern leaders are riding the waves of 2020. Brought to yous by Samsung.
Women leading the charge, building organisations driven by innovation and connectivity. Photos: Samsung
09 Nov 2022 12:06PM (Updated: 04 Jul 2022 07:31PM)
The COVID-19 pandemic has sharply accelerated technology and innovation across all sectors, levelling the playing field for whatever organisation savvy enough to spot opportunities to carve out a niche in the new normal.
A growing number of these organisations are run by women with assuming vision and a fierce dedication to the work they do. They likewise have razor-precipitous discernment when it comes to the engineering they utilise – whether it's cloud computing, artificial intelligence or the revolutionary Samsung Galaxy Z Flip 5G phone.
MAKING ROOM FOR A DIVERSE Hereafter
Ms Jaelle Ang is the founder and primary executive officer of The Neat Room, which offers costly, hospitality-led interiors that cater to companies looking for a corporate office with a difference. The co-working space has a presence in Singapore, Bangkok and Hong Kong.
Having worked in both finance and real estate, Ms Ang – a participant at CNA Luxury'southward Irresolute the Shape of the Time to come panel discussion in partnership with Samsung – has seen the adoption of tech accelerate during the pandemic in both sectors. Innovations in areas like the Cyberspace of Things, automation and mobile technologies provide valuable opportunities to futurity-proof businesses like hers.
"In real estate, for example, in that location is the opportunity to re-look how we pattern spaces and how we can mass customise microclimates in the workspaces, be it temperature control, humidity or air quality, in a much more accessible fashion," she said.
A passion for user-focused, cutting-edge design is one that Ms Ang shares with Samsung, a leader in tech innovation and 5G readiness. The Samsung Galaxy Z Flip 5G was developed in line with consumers' desire for a foldable smartphone – and information technology goes one step further past existence able to unfold to free-stop angles. Thanks to its flexible drinking glass, the Galaxy Z Flip 5G can sit on whatsoever surface and offers a 6.7-inch screen brandish.
ENGAGING CUSTOMERS Amid A PANDEMIC
Mobile communication is important to Ms Ang. Managing her business involves engaging customers and partners in an ongoing dialogue that creates insights and new projects – no piece of cake feat during a pandemic.
"A mobile device places a world of field experts right at your fingertips," she said. "During this period, applied science has enabled very efficient communication – it allows a lot of the piece of work to get done."
This efficiency is also driven by tech advancements like 5G, which provides lightning-fast connectivity and can exist harnessed by smartphones like the Samsung Galaxy Z Flip 5G, which has an upgraded 5G processor. Samsung was the first to innovate 5G devices in Singapore, and carries the widest range of 5G products that offer accelerated download times and seamless video calls – perfect for business concern leaders to stay connected with teams, clients and partners.
For Ms Ang, advice is besides well-nigh encouraging a diversity of voices. Having found her voice on the board of Country Group Development PCL, the youngest and only female person board member is intent on lifting up the voices of other minority groups in businesses.
"It'due south not because nosotros want to hit a certain quota, it'south because it'due south better for businesses to have much more than diversity on boards," she said.
IN STYLE: LISTENING TO THEIR Audience
Also being a mentor to 500 get-go-ups and one of LinkedIn'south Top 30 Powerful Profiles in Singapore from 2022 to 2018, Ms Dione Vocal is the master commercial officer at Love, Bonito, a women's lifestyle make that is poised for a wide global expansion. Love, Bonito, which started out every bit an online website, currently has a physical presence in Singapore, Malaysia, Republic of indonesia, Cambodia and Hong Kong, and ships internationally.
Ms Song herself is an ambitious immature leader who has utilised consumer information effectively to accept experiential retail to a new level. Today, Dear, Bonito's clothes are favoured by fashion-frontward working women who, similar Ms Song, are driven and tech-savvy, eager to embrace the latest tech trends while looking proficient.
To cater to this group of modern women, the Samsung Milky way Z Flip 5G comes in two fashionable shades, Mystic Statuary and Mystic Grayness. Its sleek, foldable design is encased in glass with a haze terminate that is both soft to touch and minimises fingerprints, embodying a dual commitment to looks and practicality.
HARNESSING SOCIAL MEDIA
When COVID-19 struck, Honey, Bonito's omni-channel infrastructure allowed the company to react quickly and optimise inventory by sending it to less-affected regions, also equally to its online retail arm. In addition, the company's attention to the proliferation of social media marketing channels in recent years has helped it accomplish a larger audition.
"There'south Google, Facebook, Instagram. And during Singapore's Circuit Breaker menses, simply most anybody was on TikTok. When y'all're watching a video online, one click on an ad and you're on an e-commerce platform immediately," Ms Song shared.
Social media, of class, involves two-style interaction. Love, Bonito has used social media to learn more well-nigh its customers. Consumers today are eager to connect with brands and mail service their opinions or fan-made content online with increasingly sophisticated tools. The Samsung Milky way Z Flip 5G, for example, has been optimised for a hands-free selfie and vlogging experience – perfect for shooting a live portrait-mode video of a shopping spree at Dear, Bonito.
Ms Song cites New Zealand Prime Minister Ms Jacinda Ardern as an example of a leader who embodies openness and a willingness to be vulnerable – values that are integral to Love, Bonito's approach towards its customers and employees, also as her own.
Said Ms Song: "Nosotros want to encourage women to exist the best versions of themselves. I exercise retrieve that women care a lot more most everyone around them, and are thoughtful and empathetic. I think that's of import when it comes to building businesses and teams."
For more insights on how Ms Jaelle Ang, Ms Dione Song and other female game changers are navigating the future amongst a rapidly transforming digital landscape, melody in to CNA Luxury'south Changing the Shape of the Future panel give-and-take in partnership with Samsung .
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